Saturday, 19 November 2016

Unit 6: Critical Approaches - Task 2, notes

Task 2: Understand how media producers create products for specific audiences  


For my analysis I am going to look at the celebrity involvement in each campaign - Trump vs Clinton and how the media producers use this to target their audience, addresses the audience and persuades the audience. 

So far I have been gathering research on the celebrity involvement.

Those for Hillary:
  • Katy Perry sang at rallies and at DNC and campaigned 
  • Beyonce & Jay Z headlined a concert weekend before election. Bey was also at a fundraiser in May. "I want my daughter to grow up seeing a women lead our country and knowing that her possibilities are limitless," Beyoncé said at the concert. "He cannot be my president," Jay Z said of Republican Donald Trump. "He cannot be our president. Once you divide us, you weaken us. We are stronger together." Clinton: "Say you'll Bey on Team #Hillary2016, too."
  • Emma Roberts & others wearing t shirts on instagram 
  • Shonda Rhimes and Shondaland cast created an advert, phoned up people to vote, went door to door, Instagram photos
  • West Wing cast campaigned in Ohio in September 
  • Empire cast appeared in a video by Clinton's campaign  https://www.youtube.com/watch?v=XoLgsEMu1Y4&feature=youtu.be
  • #Imwithher
  • Robert De Niro video saying don't vote for Trump
  • Lady Gaga, Instagram posts, sang at a benefit
  • Sigourney Weaver speech during Democratic National Convention July, also Elizabeth Banks, Meryl Streep, Demi Lovato, Sarah Silverman, Lena Dunham
  • Eva Longoria campaigned and spoke at DNC
  • Accapella Fight Song celebs  singing https://www.youtube.com/watch?v=YttscNOoAjA
  • George Clooney hosted a fundraiser 
  • Connie Britton instagram post
  • Kim K went to a fundraiser 
  • Tracee Ellis Ross involved in Hillary's campaign, introduced Clinton at a rally and wrote an essay
  • Beth Bears twitter
  • Uzo Aduba twitter
  • Amy Schumer twitter and photo 
  • Julianne Moore twitter and photo
  • Lena Dunham, campaigned with her, photo, DNC speech
  • Madonna hosted her own surprise rally Nov 7, singer performed a concert and urged fans to vote "Join me with the first president to welcome in our first female president," Madonna wrote on Instagram before the event
  • Celebs posed nude for Hillary 
  • Anne Hathaway performed at a fundraiser and campaigned, Instagram photo
  • Justin Timberlake and Jessica Biel hosted a fundraiser, photo posted on Instagram 
  • Leonardo DiCaprio hosted a fundraiser 
  • Barbara Streisand 
  • Ellen DeGeneres
  • Miley Cyrus posted pictures
  • Demi Lovato performed at a rally

Those for Trump:
  • Basketballer Dennis Rodman tweeted "We don’t need another politician, we need a businessman like Mr Trump! Trump 2016.”
  • Wrestler Hulk Hogan tweet
  • Singer Azealia Banks tweet
  • Mike Tyson endorsed
  • John Ratzenberger 
  • Clint Eastwood
  • Charlie Sheen tweet
  • Jon Voight (father of Angelina Jolie) endorsed 
  • Lou Ferrigno
  • Gary Busey
  • Scott Baio endorsed 
  • Kristie Alley 
  • Kid Rock
  • Stephen Baldwin
  • Loretta Lynn
  • Sarah Palin endorsed 


Campaigns getting people to vote:
  • Save the Day - loads of celebs http://savetheday.vote  
  • Rock the vote - get millennials to vote
  • Vote your future - celebs explaining what they care about (in reference to the election) http://voteyourfuture.us
Audience: 
young people 18-30
studnets 
working/middle class
swing states
social media users 



Websites I've used
http://www.amny.com/news/elections/hillary-clinton-celebrities-and-politicians-endorsing-her-democratic-bid-for-president-1.11741315
http://www.birminghammail.co.uk/news/midlands-news/presidential-election-2016-celebrities-backing-12135517
http://www.theweek.co.uk/78380/celebrities-who-support-donald-trump#7
http://www.marieclaire.com/politics/news/g3151/presidential-celebrity-supporters/?slide=1

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